One Bite at a Time – Bite #2 – Pinpoint Your Social Media Focus

Which Social Platforms Will Work Best For Your Business?

Let’s decide on just one for now. What are our options?

The most popular social sites:

Facebook – The most popular one, everyone seems to be on it, lots of competition, can use mix of content – video, image, text, expect to post 1-2 times per day
Google+ – Has large user base, can positively effect your SEO, not sure who all is active on it, post 3-6 times per day, multimedia friendly
Twitter – Tech savvy users, thrives on constant stream of content – expect to post 3-6 times per day, best for quick, witty tips/observations, uses hashtags
Instagram – Good site for photography or other image driven businesses – design, tattoo, products, etc…, young/hip users, post once or twice a day,
LinkedIn – Good for B2B businesses, expect to post 1 time per day on weekdays, can share longer content, lots of professionals on this one
Pinterest – Expect to post 3-6 times per day, images are important, infographics do well here too, demographics = a lot of women, food/DIY does really well
YouTube – Best for businesses that would promote well with video

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Things to consider

Who has the most users & active users? See a breakdown here.
Which networks can users not live without. Info about Brand Dependence here.
Who are your customers? Where do they hang out? Breakdowns on demographics here.
What type of social network will suit your business content the best? Video, business-focused, image-based, all-in-ones?

Your Homework:

Pick one social media platform to start with.
Choose the one that fits your business best based on: demographics, type of content shared, even your own convenience – let’s be real here: if it’s not convenient we probably won’t keep up with it.

Since I’m already consistently active on Facebook, for this exercise I’ll be focusing on Instagram – I need to use it for sneak peeks & design stuff geared toward my biz more often. Another plus – Insta isn’t overwhelming 😉

I would love to know which social site you have chosen!
Drop me a note on my Facebook page.

See you in a couple weeks, when we take another bite! In the meantime, contact me if you have questions.

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