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Mixing secondhand & retail fashion since birth

Fort Myers Derby Girls

Recently launched: Fort Myers Derby Girls

Design brief: This site was built for Fort Myers’ amazing roller derby team. My goal was to make it eye-catching & high-energy – just like the team.  I played around with the large photo as the site background & the design pretty much took shape from there.  I love the view of team camaraderie we get from that particular image.  The fact that it is black & white allows the logo, social icons and photo slider to still pop.  Further call out blocks bring attention to the season schedule, the featured skater and the newsletter sign-up form.  This site is planned for growth – there will eventually be many more pages, some more galleries as well as an online store where fans can buy merchandise.

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