Pimp Out Your Social Profile So, last episode your homework was to choose a social platform to focus on. You did realize we were going to do something with that, right? Yep! It’s time to set it up & make it match your branding Facebook – Set up a Facebook business Page. Google+ – Simple 4
Which Social Platforms Will Work Best For Your Business? Let’s decide on just one for now. What are our options? The most popular social sites: Facebook – The most popular one, everyone seems to be on it, lots of competition, can use mix of content – video, image, text, expect to post 1-2 times per
Set up a blog on your website. If you have one already go for extra credit & write a post! Why do I need a blog? Writing establishes you as an expert in your field. Your expertise can help your clients. It humanizes you & your business – tell your story, let your clients know
A lot of clients ask me: “How do I get my site ‘Out There’?” Or, worse, sometimes they don’t ask that at all – they just expect their website to just start bringing in the leads, without any more work on their part. Unfortunately it doesn’t quite work that way. Your online presence is not a
I am reading The Apple Experience right now. I’m only a few pages in & it’s a great book already. It’s clear that a lot of their success is based on their stellar customer service & how they make their clients feel. I mean, c’mon, anyone that follows a brand with such religion-like zeal, must
What I have done to improve my profile on Pinterest: Switched my profile pic to be my logo. Changed my profile name to Amy Carriere Design by putting my full name in the first name field & “design” in the last name field. Make sure that my profile links to my website. Deleted any blank
I will admit I’m a bit of a cynic about social media so this article from The Anti-Social Media made me laugh this morning: How to Optimize for Facebook Paper. Then I was reading my feed reader this afternoon & saw this headline & laughed even harder: How Should Business Adapt to the Facebook Paper
So I went to an ESON event earlier this month with a friend to see Guerilla Media’s Matt Dykes talk about using video for marketing. Seeing Hope or Matt speak is always engaging & I learn something new every time. Lesson from this one? Easy: use video to tell your story. Instead of talking about
I am doing a Web Identity Audit on my business. My core philosophy is that every business needs a consistent & compelling web presence as a home base. They need an attractive & cohesive foundation to build upon before they even start with online, email and traditional marketing. You must have a hub that gets
A few links about online marketing. Get ready for some knowledge! The Essence of Google AdWords in 876 Words Your 20-point checklist for creating high-quality content as well as insight into Google’s PageRank and Author Rank. A Quick Guide to SEO by SillyGrrl Do It Yourself Search Engine Optimization